All right, try to put yourself in the shoes of someone who has never purchased an Apple product, or perhaps did so way back when, but later migrated to the Dark Side. In recent months, you have been exposed to endless articles and ads about the joys of Macs, iPods and the ever-so-popular iPhone. Now […]

All right, Apple Inc. really isn’t celebrating my birthday. Besides, that was so long ago, even I’ve forgotten how old I am. But, seriously, being so close to the main event makes the results ripe for speculation. Apple enjoys giving the press broad hints as to what their events are all about. This one, set […]

I still remember, nearly 20 years ago, setting up a brand new Macintosh system in my home. Up till then, I did most of my work at the office, but I had seen the future, more or less, and telecommuting was going to be a large part of it, so I had to be prepared. […]

Consider what Steve Jobs said in his widely-quoted employee memo about the failed rollout of MobileMe, that Apple could have waited somewhat longer to make sure things were working properly before transitioning from .Mac. He clearly had a point, but he really isn’t going far enough. You see, it has been clear to me for […]