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    When Does Simple Become Complicated?

    December 9th, 2008

    This question may seem self-contradictory, but I have a point to make. Back in the mid-1990s, there were so many models of Macs to choose from, it was usually near impossible to pick one from the next. Even Apple’s own executives would fail this test. This was particularly true with the low-end Performa series, the […]


    Is Steve Jobs Really Milking the Macintosh?

    August 19th, 2008

    When I read a commentary from John Martellaro of The Mac Observer this week, suggesting that Apple might want to use some of its huge cash reserves to construct a highly-automated manufacturing facility as a hedge against poor working conditions and uncertainties in Asia, I was struck by a single paragraph that contained a quote […]


    Apple and the Cloners: Round Two

    June 30th, 2008

    Just today, my copy of the August 2008 issue of Macworld arrived, with a fascinating headline situated above the title: “Mac CLones: Are They Coming Back?” This would seem a silly proposition, since Steve Jobs ejected the last round of cloners, because their actions were threatening Apple. While the company’s erstwhile executives felt that ceding […]


    Is Microsoft Office 2008 Too Little, Too Late?

    October 1st, 2007

    On or about January 15, 2008, according to current plan, Microsoft’s Mac Business Unit will release the long-awaited — and somewhat delayed — Office 2008 for the Mac in the U.S. They are busy touting its new features, which include updated artwork, a page layout feature for Word, and various and sundry tools for easier […]