In all the times I’ve commented about Apple’s lack of penetration into the core of the business market, I’ve remarked about the apparent lack of a large, dedicated sales staff calling regularly on such companies and the unavailability of specialty models that would fit certain niches. This would surely include that middle-of-the road expandable Mac […]

I have to tell you that maybe I shouldn’t be so down on tech pundits and analysts when they make their proclamations about one thing or another. Sometimes they’re even right, and I’m sure that their jobs are incredibly difficult. After all, they have to predict the future and not embarrass themselves. So let’s take […]

Yes, I know the stories. Mac users are not susceptible to viruses because the criminals responsible for malware don’t really care about a platform with a worldwide market share in the low single digits. If Apple’s efforts to boost the number of Macs in homes and businesses bear fruit, there will be plenty of threats […]

Consider a company looking to update its computers. What influences its decision? Take, for example, the new “Get a Mac” ad campaign now dominating the TV airwaves. Can you imagine a company’s technical people rushing to an Apple Store after they air? What is Apple’s market focus these days? Well, to use the iPod as […]