Now this may be the sort of column that works against my interests, since I’ve long been a member of the crowd that keeps making suggestions about improving Apple’s marketing and product plans. Like others in the tech media, though, I can tell you that I have no experience whatever running a multinational corporation. So […]

Since I posted my observations about that boring vignette that passes for a Microsoft commercial, featuring Bill Gates and Jerry Seinfeld, some of you have responded with your own comments. Most, I think, agreed with me that it was a yawner that seriously failed to deliver on its promise, which was to get you to […]

Across the world as I write this, tens of thousands — maybe hundreds of thousands — of copies of Leopard are on their merry way to Mac users. The tech press, and even some mainstream news outlets such as The New York Times, USA Today and The Wall Street Journal, have had the Golden Master […]

What’s a secret? The conventional definition is “something kept hidden or unexplained.” Indeed, the word “secret” has found its way into lots and lots of Mac books and articles over the years, but many of them were not about what products Apple might be planning to deliver, even though they are the real secrets. Instead, […]