During the most recent financial quarter, Microsoft spent huge amounts of money to entice you to buy a Surface RT tablet. The ads were loud, frantic, and were models of misdirection in the sense that you learned nothing more about the tablet other than it was a device that made lots of clicks and resembled […]

In the 1980s, when I first started using Macs, I made a practical decision. My employer was moving from traditional typesetting to desktop publishing. The Mac owned that market, and thus management bought a few systems initially as a test. Over time, however, the realized they had made the right choice, since the company was […]

You have to wonder how and why the media gets on a kick about something or other, and continues to refuse to allow facts to get in the way. Take the assumption that Apple is toast under Tim Cook because he’s the operations person and not the creative person. Under Jobs, Apple was on a […]

If you ever wanted to figure out what’s going on at Apple Inc., let me tell you that it may be almost impossible if you try to make sense of the contrary stories in the media these days. And that’s just the beginning. First there’s the claim of alleged reduced demand for the iPhone 5, […]