The conventional wisdom, such as it is these days, has it that Apple no longer craves professional content creators, such as audio engineers, video editors and others who traditionally buy Mac Pros, Final Cut Pro and the Logic Studio audio production suite. There’s even a published report from Europe suggesting that the Logic programming team […]

So I noticed this week that my iTunes Match account entered the second year, and I am sort of on the fence about whether this year will be the last or not. You see, the concept is great, but the execution remains a tad flawed. First and foremost, at $24.99 per year, iTunes Match is […]

So the first reviews are in for the iPad mini and the fourth generation iPad. It’s pretty clear where the tech media stands, but how will customers react? Will Apple be able to keep up the sales momentum in the face of increased competition from the Google Android platform and the arrival of the Microsoft […]

Unlike Amazon and Google, which sell tablets at or near the build cost, with the hope of making it up elsewhere, Apple expects to make a decent product on every single product they build. Their margins are among the highest in the tech industry, despite being able to remain highly competitive when it comes to […]