I really find it humorous to read some of the chatter about Apple Inc. that suggests they were forced kicking and screaming to slash prices on their uber-expensive note-books at the WWDC. The theory goes that Apple looked at the sales reports and concluded that potential customers were rebelling at paying an Apple Tax, particularly […]

The conventional wisdom — which is seldom conventional — has it that Apple and Microsoft must tout loads of flashy new features to justify asking their customers to pay for their ongoing operating system upgrades. That may be true, all right, but it only presents part of the picture. Now as some of you recall, […]

It’s fair to say that the fairly decent price reductions of the MacBook Pro series will have an impact. People who complain that Macs are too costly will have less ammunition to assert their case. Microsoft will have to recast its lame laptop buyer spots to recognize the new reality. Or maybe not. While not […]

In the wake of what seemed to be significant announcements from Apple, it’s clear Wall Street wasn’t super impressed, but does anyone take the financial community seriously anymore after the recent economic debacle? And don’t get me started on some members of the tech media. Take an article I read the other day that suggested […]