When one’s predictions are largely fulfilled at an Apple event, you have to feel delighted, and that’s an understatement. Consider Snow Leopard. For quite some time, I have joined some of my colleagues in suggesting that Apple ought to provide an upgrade version, for Leopard users, that was priced far lower than usual. My reasoning […]

When Bill Gates, bless his crooked soul, said years ago that we’d never need more than 640K of RAM, he kind of had the right idea in mind, but he was perhaps a few decades early in expressing this thought. When Steve Jobs said, with the introduction of the original Power Macintosh G4, that we […]

It seems all too common. Rather than compete with Apple by building a better product, Microsoft continues to use focus groups and PowerPoint presentations to devise the features that its rival products do not possess. Worse, this is done without regard to whether those features are even desired or useful. Take this fall’s contribution to […]

When you look at the latest ad campaign from Microsoft, the ones featuring an actor pretending to be a regular person, whose given a sum of money to buy a personal computer that suits their specific needs, what do they want you to believe? Well, the common assumption is that there’s a real Apple Tax, […]