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    Revisiting the Midrange Mac Minitower in a Down Economy

    May 20th, 2009

    All things being equal, you’d expect more and more Mac note-books to sell in the months and years to come, at the expense of desktops. Some day, not even the iMac would have any reason to exist, and might disappear in favor of a few portable models with larger screens — or at least that’s […]


    The Dangers of Drawing Attention to Your Competitors

    May 18th, 2009

    The latest duel between Apple and Microsoft is playing out in a series of much-discussed ads from both companies that purport to present their sides of the great operating system wars. On the one hand, you have the pleasantly satirical Mac versus PC spots from Apple, in which the PC is depicted as a pleasant […]


    Mac Reality Check: More Myth Busting

    May 14th, 2009

    You’d think a company that’s been in the public eye since the 1970s would be pretty well known as far as products and strategy are concerned. But that doesn’t stop the myths and the FUD (short for Fear, Uncertainty, Doubt) from being spread by people who may have vested interests that prevent fair treatment of […]


    Mac OS 10.5.7, Dumb Journalist Comments and Other Juicy Stuff

    May 13th, 2009

    The last Leopard update arrived in December, 10.5.6, and after lots of forewarning from the Mac rumor sites, 10.5.7 appeared Tuesday afternoon. Claims by Mac|Life magazine that it would definitely arrive last Friday, with no evidence to support that assertion, thus enter the growing realm of abject tech media failures. Although 10.5.7 only appears to […]