How things have changed. Consider the state of Apple Inc. 30 years ago, when it was known as Apple Computer. In many descriptions of the company from the mainstream media, the word “beleaguered” inevitably appeared. It was hard to avoid it, and you had to be optimistic that the company would succeed in a world […]

As much as some people complain that Apple is spending too much time resting on its laurels — particularly with the iPhone and certainly the Mac — change has been a constant for the company over the years. In article in AppleInsider about how the Apple II saved Apple, Steve Jobs is quoted as saying […]

Does anyone recall ever benefiting because one company merged with another? It’s not necessarily similar to Apple’s purchase of Beats and selling expensive headphones, because that deal was more about acquiring technology, which is something that’s been done for years. So consider the act that saved Apple, acquiring NeXT in 1996, which brought a state-of-the-art […]

When Apple announced the first drop in iPhone sales since the gadget first premiered in 2007, you would have thought the company was in deep trouble. Predictably, the stock price dropped, even though Apple remained highly profitable, and had total revenues to die for. It didn’t help that sales for the iPad continued to fall […]