How things have changed. Consider the state of Apple Inc. 30 years ago, when it was known as Apple Computer. In many descriptions of the company from the mainstream media, the word “beleaguered” inevitably appeared. It was hard to avoid it, and you had to be optimistic that the company would succeed in a world where Microsoft’s dominance only grew larger.
By 1995, for example, the arrival of Windows 95 made Microsoft’s graphical OS good enough; well at least if you preferred a clunky, if serviceable user interface to something reasonably attractive and user friendly. But I’ll set aside the politics and the business issues Apple faced then, or about the acquisition of Steve Jobs’ NeXT company, which paved the way for an amazing revival and the arrival of Mac OS X (as opposed to macOS 10 and so on and so forth).
In those days, I happily boasted about buying the latest and greatest Apple gear, even though it wasn’t cheap. Almost every year, Apple touted some great new feature that was destined to change your computing life. It meant, for example, that you could type along at a reasonably speedy rate and not wait for the letters to appear on your display. When you wanted to save a large document, you didn’t have to consider a restroom break while the process completed. Well mostly.
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