Being a loyal Mac user in 1998 wasn’t such a great place to be for many of us. Although co-founder Steve Jobs was doing a lot to keep the company afloat with a slimmer product lineup, profits were slim or none. In the days before the iPod, iPhone, iPad and Apple Watch, many still didn’t […]

As most of you know, Apple — make that Steve Jobs — first demonstrated the iPhone 15 years ago at a Macworld Expo. While the company had long been rumored to be working on a cellphone, the exact configuration was expected to be something in line with existing gear, except for the integration with iTunes. […]

It’s fair to say that if you repeat a somewhat reasonable rumor about Apple year after year, it might eventually come to pass. So as its ARM-based CPUs have become more and more powerful, it seems a given that Apple is poised to ditch Intel one of these days and make the third processor switchover […]

Was it really so long ago? At one time, an Apple media event was big news. This was especially true when Steve Jobs was still among us. Although he wasn’t necessarily a skilled actor, he had his keynote chatter down pat. His consummate ability as a salesperson made it seem as if the new product […]