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  • Newsletter Issue #1046 — Mac Improvements: Do They Make Sense for Regular People?

    December 5th, 2023

    I’ve been following the goings on at Apple Inc. since the 1980s. In those days, I was the eccentric among owners of personal computers (and perhaps I still am). So when I went to a software store (remember them?) and asked about software for my Mac, I was presented with a dismissive look, though an occasional store clerk would absently point me to a barely visible shelf at the rear. It came as no surprise to find just a few titles, some obsolete, and most covered in dust.

    I’m serious. But in those days, I would order software at a discount via a mail order catalog, such as the one from MacWarehouse.  It was later acquired by another online retailer, CDW.

    It got worse by the mid-1990s, when Apple’s poor leadership almost killed the company. With the release of Windows ’95, announced with The Rolling Stones singing “Start Me Up,” the end of the Mac loomed large. But most people probably didn’t notice some of the telltale lyrics in the song, such as “You make a grown man cry.” And when it came to Windows, I totally agreed.

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