I have been working on a new column for a while, but it’s not that Apple has done much to change the world. It’s not like the old days, where I had enough material to write five or six pithy columns a week. But here goes…

Today’s Apple has some problems and I’m sure you know about them. So in the fall of 2024, Apple’s TV ads appeared in heavy rotation touting the new AI features of the latest and greatest iPhones. You could see people gleefully staring at their devices, allegedly benefitting from these amazing new features.

But it was no more than an illusion. While Apple’s branded version of AI was under development for iOS 18, and even announced as a forthcoming feature, the main features continued to be passed on to an uncertain future. I thought there were laws against false advertising, but after watching a bunch of sketchy spots — including those run by an alleged credit repair firm run by someone who once served a prison term for financial fraud — I realized it doesn’t matter anymore.

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This article was posted on Tuesday, May 27th, 2025 at 12:00 AM and is filed under News and tagged with: AI, Apple, Apple Intelligence, Iphone.